Let's go back a few years to meet the owner of "Yard 22" Alexandros Mattas, also known in the field of hairdressing and as ArtlessDog.
In 2014, at the age of 21, he realized his addiction and passion for his hair and for the appearance of each person individually. As he states: "The face and the smile are a way to express our personality. The same goes for hair styling, especially for men. ”So it did not take long for him to create haircuts based on the personality and the shape of each client's face, seeking to offer everyone a special experience.
At the age of 23 he made the decision to leave his place of origin, Drama and move to Athens in order to pursue his dreams. Through his work, in a period of 1 year he managed to become known in the field of hairdressing and to gain loyal customers. So it was not long before he realized his passion for his work and his need to highlight the different.
Thus was born the idea to house his dream in a special place. The desire to create his own store in which he could best serve the needs of each customer became a reality with "Yard 22".